Woods Signs Blockbuster Deal with Nike

Subject

Sports

Description

Sept. 15, 2000 — Tiger Woods formally signed a new five-year endorsement contractwith Nike today as industry analysts tried to answer the $100million question. Is a golfer worth that much money? “Part of that answer rests with what Nike’s ultimate goalsreally are,” said Bob Williams of Chicago-based Burns SportsCelebrity Service, which matches athletes with corporate sponsors.

Creator

Doug Ferguson

Source

https://abcnews.go.com/Sports/story?id=100563&page=1

Publisher

abcnews.go.com

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